Community service
A commitment to giving back.
From humble beginnings, our founder Durga Prasad Madasu (DP) has understood the true value of money — and the importance of giving back to society. For over two decades he has worked with NGOs, volunteer organizations, Rotary clubs and foundations across health, education, caregiving and ecocare.
Where we give
Four areas of focus.
Health
HIV awareness, cancer prevention and palliative-care support.
Education
Literacy programs, youth empowerment and girl-child education.
Caregiving
Supporting orphanages and old-age homes.
Ecocare
Conservation efforts as an active member of People for Animals.
What drives it
Inspired by his father's words.
DP's journey began with HIV-awareness campaigns and has since grown to span many causes, earning him recognition as a Rotary leader — President, Assistant Governor, Advisory Board Member — and a trusted voice across several foundations.
“Do good, and it will come back as a blessing.”
Community initiatives listed here reflect Durga Prasad Madasu's ongoing personal and organizational involvement across the Prism Group. Prism BPO is proud to carry that same spirit of care forward.
Member
Sparsh Hospice
A Hyderabad-based non-profit providing free palliative care so terminally ill patients can experience comfort and dignity in their final stage of life.
Services offered
- In-patient care — an 82-bed facility in Khajaguda, Hyderabad, equipped for complex symptoms that cannot be managed at home
- Home-care services for patients who need care outside the facility
- Out-patient consultations
- Training & education for caregivers and volunteers
As a member, Durga Prasad Madasu (DP) actively helps raise awareness and mobilize funds so Sparsh Hospice can continue offering this care to families who need it most.
Visit sparshhospice.org
Advisory Board Member
KPC Foundation
A foundation working to identify, support and holistically uplift underprivileged individuals and communities toward self-empowerment and self-sufficiency.
Focus areas
- Supporting education for economically marginalized rural youth
- Empowering women
- Educating orphans
- Providing health services for orphans and the elderly
- Enhancing livelihoods for differently-abled individuals
The foundation carries this mission forward by spreading a simple message: love and peace, put into practice.
Member
People for Animals
A prominent non-profit dedicated to animal welfare and rights across the Hyderabad and Secunderabad regions — rescuing, rehabilitating and providing medical care to sick, injured and abused animals, and supporting adoption and fostering programs.
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